As Account Executive at The Bradford Group, Amanda plays a key role in developing and implementing promotional strategies and advertising campaigns appropriate for each of The Bradford Group’s clients. She is also responsible for media outreach, social media tactics and platforms to increase the Bradford Group’s clients’ digital media footprint. She evaluates media requests and organizes individual and group press trips as well as planning and organizing major client events.
Amanda Benedetto brings to the Bradford Group, together with her passion and creativity, extensive experience in the luxury public relations space. Specifically in the world of high fashion and fine Jewelry. Amanda has secured top media placements with print and digital media in titles such as Vogue, Town & Country, Harper’s Bazaar, Forbes and W on behalf of high-end fashion houses including Alexandre Vauthier, Brock Collection, Jenni Kayne, Yves Salomon, Kaufman Franco and The Kooples, She has arranged press previews for clients such as Burton, Self-Portrait, Brock Collection, and Louis XIII de Remy Martin. Amanda has successfully secured celebrity placements for her fine jewelry clients with such personalities as Michelle Obama, Cardi B, Sarah Jessica Parker and Bella Hadid.
Amanda also has extensive expertise in event organizing. She collaborated on the planning and execution of the John Elliot, Band of Outsiders and Brock Collection shows for New York Men’s and Women’s fashion week. She has also worked on negotiating key influencer and celebrity partnership events.
Amanda holds a BA degree from Central Michigan University in Integrative Public Relations and a minor in fashion merchandising. She spent a semester studying in Florence, Italy at the Florence University of the Arts and has traveled extensively in other parts of the world.