The World Tourism Award is presented annually at the World Travel Market in London by The New York Times, The Travel Corporation,United Airlines and host sponsor Reed Travel Exhibitions. Created and organized by The Bradford Group, it was inaugurated in 1997 to “recognize the extraordinary initiatives by individuals, companies, organizations, destinations and attractions for outstanding accomplishment related to the travel and tourism industry.”

Peter Greenberg, CBS News Travel Editor, multi-Emmy award-winning investigative reporter and world-renowned travel expert, hosted the Awards presentation.

2019 Award: There were four honorees: the first award went to Asillia Africa " in recognition of Asilliaa's Multi-pronged approach to make a positive impact on the local communities, wildlife and vital ecosystems of East Africa."The second honoree was Nikoi Island/The Island Foundation, "in recognition of Nikoi Island and its commitment to sustainability by having a positive impact on the local culture, community and conservation; and for establishing the Island Foundation in 2010, which is transforming education for Riau's island communities through the creation of 8 learning centers." The third award went to Me to We, "in recognition of Me to We's impact through its partnership with We Charity; providing more than 1 million people with clean water, building 1,500 schools overseas, and empowering children with access to education; and of course, providing volunteer travel to those looking to change the world." The fourth honoree was Matthew D. Upchurch, CTC, Chairman & CEO, Virtuoso, " in recognition of Virtuoso's commitment to sustainable tourism practices; and its mission to make sustainability a greater factor in consumer choice when traveling - to preserve, protect and economies of the lands they visit and to increase success for those who are dedicated to travel as a force for good."

The Award itself Caring for Our World, specially designed and handcrafted on the Mediterranean Island of Malta by Mdina Glass, is sponsored by VisitMalta.