- Generating/disseminating timely and informative press releases and feature stories inclusive of photo essays, photo captions and all related ancillary press materials
- Utilizing social media: Facebook, Twitter, YouTube
- Arranging client media tours, print, radio and TV interviews
- Designing and creating newsletters
- Tracking client media coverage/pickup
- Organizing press familiarization trips
- Recommending/staging special promotional events, i.e., road shows, press receptions
- Increasing press coverage/participation pre/post promotional events
- Providing client exposure vis-à-vis speaking engagements at national/international conferences, symposiums, and educational forums
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