• Generating/disseminating timely and informative press releases and feature stories inclusive of photo essays, photo captions and all related ancillary press materials
• Utilizing social media: Facebook, Twitter, YouTube
• Arranging client media tours, print, radio and TV interviews
• Designing and creating newsletters
• Tracking client media coverage/pickup
• Organizing press familiarization trips
• Recommending/staging special promotional events, i.e., road shows, press receptions
• Increasing press coverage/participation pre/post promotional events
• Providing client exposure vis-à-vis speaking engagements at national/international conferences, symposiums, and educational forums